{"id":60321,"date":"2024-05-13T11:54:35","date_gmt":"2024-05-13T09:54:35","guid":{"rendered":"https:\/\/www.helenefm.com\/?p=60321"},"modified":"2024-05-13T11:54:35","modified_gmt":"2024-05-13T09:54:35","slug":"tourisme-charentes-tourisme-lance-le-premier-metavers-de-destinations","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=60321","title":{"rendered":"Tourisme : Charentes tourisme lance le premier m\u00e9tavers de destinations"},"content":{"rendered":"<p>Charentes tourisme lance le premier m\u00e9tavers de destinations. Unique en France, il s\u2019agit d\u2019un monde virtuel cr\u00e9\u00e9 par et pour la G\u00e9n\u00e9ration Z. Un univers num\u00e9rique immersif qui propose d\u2019explorer via son avatar le patrimoine embl\u00e9matique des deux Charentes pour en favoriser l\u2019attractivit\u00e9. Il est donc destin\u00e9 aux 15-30 ans. Une cible privil\u00e9gi\u00e9e, car, d\u2019ici 2030, la g\u00e9n\u00e9ration Z deviendra le premier moteur de la croissance \u00e9conomique du pays et repr\u00e9sentera pr\u00e8s d\u2019un tiers de la population active.<br \/>\nAfin de r\u00e9pondre aux futures tendances de consommation touristique de la g\u00e9n\u00e9ration Z, c\u2019est-\u00e0-dire les 15-30 ans habitu\u00e9s aux r\u00e9seaux sociaux et aux nouvelles technologies, Charentes Tourisme devient la premi\u00e8re agence de d\u00e9veloppement touristique en France \u00e0 cr\u00e9er un m\u00e9tavers de destinations. Le m\u00e9tavers est un univers num\u00e9rique immersif en 3D dans lequel l\u2019internaute peut \u00e9voluer et interagir via son avatar. L\u2019espace virtuel plonge l\u2019utilisateur en immersion dans l\u2019univers charentais. Entre Fort Boyard, les vignobles de Cognac, Ch\u00e2telaillon-Plage et Angoul\u00eame, on y retrouve les \u00e9l\u00e9ments embl\u00e9matiques des Charentes. Issus de la GenZ et futurs utilisateurs du M\u00e9tavers, les \u00e9tudiants d\u2019Excelia Tourism School ont \u00e9t\u00e9 sollicit\u00e9s dans le cadre de la conception de ces nouveaux espaces 3D, mais \u00e9galement dans l\u2019objectif de d\u00e9finir des leviers d\u2019animations et des m\u00e9caniques d\u2019acquisition de nouveaux utilisateurs, tels que le d\u00e9ploiement de jetons virtuels pour acc\u00e9der \u00e0 certains contenus exclusifs. Charentes Tourisme ambitionne de dupliquer le dispositif sur l\u2019ensemble des destinations des Charentes, avec l\u2019objectif de d\u00e9velopper un support en phase avec les attentes de la GenZ et favoriser leur venue sur les territoires. D\u2019ici 2030, la g\u00e9n\u00e9ration Z deviendra le premier moteur de la croissance \u00e9conomique du pays et repr\u00e9sentera pr\u00e8s d\u2019un tiers de la population active. Aujourd\u2019hui, 65% des membres de cette g\u00e9n\u00e9ration d\u00e9clarent que voyager est leur priorit\u00e9 en mati\u00e8re de d\u00e9penses, et 90% sont activement impliqu\u00e9s dans le gaming.<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ExDQmgYrQTw?si=4D5E5ftwdXzpABng\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charentes tourisme lance le premier m\u00e9tavers de destinations. Unique en France, il s\u2019agit d\u2019un monde virtuel cr\u00e9\u00e9 par et pour la G\u00e9n\u00e9ration Z. Un univers num\u00e9rique immersif qui propose d\u2019explorer via son<a class=\"moretag\" href=\"https:\/\/www.helenefm.com\/?p=60321\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[113],"class_list":["post-60321","post","type-post","status-publish","format-standard","hentry","category-fil-infos-redaction","tag-charente-maritime"],"views":570,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-fGV","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/60321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60321"}],"version-history":[{"count":1,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/60321\/revisions"}],"predecessor-version":[{"id":60322,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/60321\/revisions\/60322"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}