{"id":57078,"date":"2023-09-19T07:29:07","date_gmt":"2023-09-19T05:29:07","guid":{"rendered":"https:\/\/www.helenefm.com\/?p=57078"},"modified":"2023-09-19T07:29:07","modified_gmt":"2023-09-19T05:29:07","slug":"marennes-hiers-brouage-une-nouvelle-serie-de-videos-pour-promouvoir-lattraction-economique","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=57078","title":{"rendered":"Marennes-Hiers-Brouage : une nouvelle s\u00e9rie de vid\u00e9os pour promouvoir l\u2019attraction \u00e9conomique"},"content":{"rendered":"<div id=\"attachment_57079\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-57079\" data-attachment-id=\"57079\" data-permalink=\"https:\/\/www.helenefm.com\/?attachment_id=57079\" data-orig-file=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips.jpg\" data-orig-size=\"1200,646\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"marennes clips\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips-1024x551.jpg\" class=\"wp-image-57079 size-full\" src=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips.jpg\" alt=\"\" width=\"1200\" height=\"646\" srcset=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips.jpg 1200w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips-300x162.jpg 300w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips-1024x551.jpg 1024w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips-768x413.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-57079\" class=\"wp-caption-text\">Le commerce La Boh\u00e9mienne participe \u00e0 cette op\u00e9ration. (Photo Ville MHB)<\/p><\/div>\n<p>La Ville vient de faire produire sept clips de commer\u00e7ants du centre-ville et de Brouage, dans le cadre d\u2019une nouvelle campagne de communication. Celle-ci s\u2019inscrit dans une strat\u00e9gie de mark\u00e9ting territorial qui semble fonctionner. Le taux de vitrines vides a en effet diminu\u00e9 de 5 points.<br \/>\nLa nouvelle campagne de valorisation du territoire et du tissu \u00e9conomique local imagin\u00e9e par la Ville est sur le point d\u2019\u00eatre lanc\u00e9e. Apr\u00e8s la diffusion d\u2019un teasing ce mardi 19 septembre, sept capsules vid\u00e9os mettant en sc\u00e8ne les commer\u00e7ants du centre-ville et de Brouage seront d\u00e9voil\u00e9es chaque semaine. Chacun y raconte son histoire de chef d\u2019entreprise. Des exemples concrets de r\u00e9ussite qui tendent \u00e0 prouver qu\u2019\u00e0 Marennes-Hiers-Brouage, qualit\u00e9 de vie et activit\u00e9s rentables sont une r\u00e9alit\u00e9. Les vid\u00e9os seront post\u00e9es sur la page Facebook, la page Linkedin et le site Internet de la Ville.<br \/>\n\u00ab Cette campagne de communication confirme que la commune offre les conditions pour d\u00e9velopper une activit\u00e9 rentable tout en b\u00e9n\u00e9ficiant d\u2019une qualit\u00e9 de vie id\u00e9ale \u00bb, explique Claude Balloteau, maire de Marennes-Hiers-Brouage.<br \/>\nCes sept nouvelles vid\u00e9os enrichissent la s\u00e9rie diffus\u00e9e l\u2019ann\u00e9e derni\u00e8re avec la campagne des ambassadeurs pour le lancement du slogan \u00ab Marennes vivre et en vivre \u00bb. Elle s\u2019inscrit dans une strat\u00e9gie de communication qui soutient le commerce de proximit\u00e9 existant et accompagne les entreprises qui souhaitent s\u2019installer. Apr\u00e8s un investissement de 32 000\u20ac en 2022, un budget de pr\u00e8s de 8 000\u20ac a \u00e9t\u00e9 allou\u00e9 cette ann\u00e9e pour poursuivre cette strat\u00e9gie de mark\u00e9ting territorial qui semble porter ses fruits, puisque le taux de vitrines vides a chut\u00e9 de 12 \u00e0 un peu plus de 7% ces derniers mois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Ville vient de faire produire sept clips de commer\u00e7ants du centre-ville et de Brouage, dans le cadre d\u2019une nouvelle campagne de communication. Celle-ci s\u2019inscrit dans une strat\u00e9gie de mark\u00e9ting territorial qui<a class=\"moretag\" href=\"https:\/\/www.helenefm.com\/?p=57078\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":57079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[69],"class_list":["post-57078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fil-infos-redaction","tag-marennes"],"views":1046,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/09\/marennes-clips.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-eQC","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/57078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57078"}],"version-history":[{"count":1,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/57078\/revisions"}],"predecessor-version":[{"id":57080,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/57078\/revisions\/57080"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/media\/57079"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}