{"id":55874,"date":"2023-06-21T12:22:35","date_gmt":"2023-06-21T10:22:35","guid":{"rendered":"https:\/\/www.helenefm.com\/?p=55874"},"modified":"2023-06-21T12:26:00","modified_gmt":"2023-06-21T10:26:00","slug":"larcom-et-le-cnc-lancent-une-nouvelle-campagne-de-sensibilisation-contre-le-piratage","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=55874","title":{"rendered":"Une nouvelle campagne de sensibilisation contre le piratage"},"content":{"rendered":"<p>Plus d\u2019un an apr\u00e8s la cr\u00e9ation de l\u2019Arcom, de nouveaux moyens de protection de la cr\u00e9ation et de lutte contre le piratage sont d\u00e9ploy\u00e9s. Comment ces moyens sont-ils mobilis\u00e9s pour lutter contre le piratage dans le domaine culturel ? Quelles sont les prochaines \u00e9tapes n\u00e9cessaires pour mieux assurer la protection de la cr\u00e9ation sur internet ?<br \/>\nA l\u2019occasion de la table ronde du CNC et de l&rsquo;Arcom au Festival de Cannes, samedi 20 mai, Olivier Henrard, directeur g\u00e9n\u00e9ral du CNC et Denis Rapone, membre de l&rsquo;Arcom, avec la participation de Charles Rivkin, pr\u00e9sident directeur g\u00e9n\u00e9ral de la Motion Picture Association of America (MPAA), ont d\u00e9voil\u00e9 les nouveaux spots de la campagne de communication contre le piratage. L\u2019ambition de cette campagne, \u00e0 la tonalit\u00e9 l\u00e9g\u00e8rement d\u00e9cal\u00e9e, est de valoriser les internautes de plus en plus nombreux \u00e0 changer leurs habitudes en faveur de pratiques respectueuses de la cr\u00e9ation. En 2022, 86% des internautes fran\u00e7ais de 15 ans et plus ont consomm\u00e9 au moins un bien culturel en ligne (films, s\u00e9ries, jeux vid\u00e9o, musiques, \u2026). Les \u00e9tudes d\u2019usage men\u00e9es r\u00e9guli\u00e8rement par l&rsquo;Arcom sur les freins et les motivations d\u00e9terminant les pratiques des internautes ont conduit l&rsquo;Arcom et le CNC \u00e0 s&rsquo;adresser prioritairement aux cibles 15-39 ans. Depuis le 15 juin 2023, ces nouveaux spots sont diffus\u00e9s \u00e0 la t\u00e9l\u00e9vision, au cin\u00e9ma, sur les r\u00e9seaux sociaux et \u00e0 la radio, notamment sur H\u00c9L\u00c8NE FM et VOG RADIO.<br \/>\n<iframe loading=\"lazy\" title=\"Campagne de sensibilisation \u00e0 la lutte contre le piratage\" frameborder=\"0\" width=\"604\" height=\"339\" src=\"https:\/\/geo.dailymotion.com\/player.html?video=x8kzlx8&#038;\" allowfullscreen allow=\"autoplay; fullscreen; picture-in-picture; web-share\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plus d\u2019un an apr\u00e8s la cr\u00e9ation de l\u2019Arcom, de nouveaux moyens de protection de la cr\u00e9ation et de lutte contre le piratage sont d\u00e9ploy\u00e9s. Comment ces moyens sont-ils mobilis\u00e9s pour lutter contre<a class=\"moretag\" href=\"https:\/\/www.helenefm.com\/?p=55874\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":55875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[],"class_list":["post-55874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fil-infos-redaction"],"views":1008,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2023\/06\/Logo_arcom.svg_.png","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-exc","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/55874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55874"}],"version-history":[{"count":2,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/55874\/revisions"}],"predecessor-version":[{"id":55877,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/55874\/revisions\/55877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/media\/55875"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}