{"id":48148,"date":"2022-02-09T16:27:54","date_gmt":"2022-02-09T15:27:54","guid":{"rendered":"https:\/\/www.helenefm.com\/?p=48148"},"modified":"2022-02-09T16:27:54","modified_gmt":"2022-02-09T15:27:54","slug":"tourisme-royan-atlantique-veut-se-doter-dun-code-de-marque","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=48148","title":{"rendered":"Tourisme : Royan Atlantique veut se doter d&rsquo;un code de marque"},"content":{"rendered":"<div id=\"attachment_48149\" style=\"width: 1210px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-48149\" data-attachment-id=\"48149\" data-permalink=\"https:\/\/www.helenefm.com\/?attachment_id=48149\" data-orig-file=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan.jpg\" data-orig-size=\"1200,900\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;ANE-LX1&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1644227068&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.81&quot;,&quot;iso&quot;:&quot;500&quot;,&quot;shutter_speed&quot;:&quot;0.04&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"code de marque royan\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan-1024x768.jpg\" class=\"wp-image-48149 size-full\" src=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan.jpg\" alt=\"\" width=\"1200\" height=\"900\" srcset=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan.jpg 1200w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan-300x225.jpg 300w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan-1024x768.jpg 1024w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan-768x576.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><p id=\"caption-attachment-48149\" class=\"wp-caption-text\">A droite, Vincent Barraud, pr\u00e9sident de la CARA.<\/p><\/div>\n<p>Royan Atlantique veut renforcer davantage son attractivit\u00e9. Le territoire mise pour cela sur la cr\u00e9ation d\u2019un code de marque. Une strat\u00e9gie de d\u00e9veloppement qui s\u2019appuie \u00e0 la fois sur les habitants et les acteurs locaux qui sont les premiers ambassadeurs. Pour ce faire, un sondage a \u00e9t\u00e9 r\u00e9alis\u00e9 afin de d\u00e9finir les attraits du territoire. Avec plus de 90 partenaires engag\u00e9s et plus de 900 formulaires r\u00e9ceptionn\u00e9s, le cabinet CoManaging et l\u2019Office de tourisme communautaire ont pu dresser un portrait identitaire du territoire. Le pr\u00e9sident de la Communaut\u00e9 d\u2019agglom\u00e9ration Royan Atlantique Vincent Barraud en tire d\u00e9j\u00e0 les premiers enseignements :<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-48148-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque.mp3?_=1\" \/><a href=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque.mp3\">https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque.mp3<\/a><\/audio>\n","protected":false},"excerpt":{"rendered":"<p>Royan Atlantique veut renforcer davantage son attractivit\u00e9. Le territoire mise pour cela sur la cr\u00e9ation d\u2019un code de marque. Une strat\u00e9gie de d\u00e9veloppement qui s\u2019appuie \u00e0 la fois sur les habitants et<a class=\"moretag\" href=\"https:\/\/www.helenefm.com\/?p=48148\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":48149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[45],"class_list":["post-48148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fil-infos-redaction","tag-royan"],"views":681,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2022\/02\/code-de-marque-royan.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-cwA","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/48148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48148"}],"version-history":[{"count":1,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/48148\/revisions"}],"predecessor-version":[{"id":48151,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/48148\/revisions\/48151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/media\/48149"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}