{"id":32938,"date":"2019-02-22T16:00:16","date_gmt":"2019-02-22T15:00:16","guid":{"rendered":"http:\/\/www.helenefm.com\/?p=32938"},"modified":"2019-02-22T14:07:52","modified_gmt":"2019-02-22T13:07:52","slug":"le-beurre-aop-charentes-poitou-soigne-sa-communication-pour-ses-40-ans","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=32938","title":{"rendered":"Le Beurre AOP Charentes-Poitou soigne sa communication pour ses 40 ans"},"content":{"rendered":"
\"\"

Joseph Giraud. (photo C. C.)<\/p><\/div>\n

\nLe Syndicat des laiteries coop\u00e9ratives des Charentes et du Poitou, qui assure sa promotion, lance une vaste campagne \u00e0 l\u2019occasion de ce quaranti\u00e8me anniversaire. Nouveau site internet, \u00e9v\u00e8nementiel, affichage dans le m\u00e9tro parisien et publicit\u00e9 cibl\u00e9e \u00e0 la t\u00e9l\u00e9vision sont les nouveaux supports exploit\u00e9s par la marque. L\u2019objectif \u00e9tant de communiquer de fa\u00e7on continue pour doper les ventes et asseoir la notori\u00e9t\u00e9 du produit, en mettant l\u2019accent sur la qualit\u00e9, l\u2019origine et l\u2019authenticit\u00e9. Un produit dont le march\u00e9 se porte bien comme le confirme Joseph Giraud, le directeur du Syndicat des laiteries :<\/p>\n

\nEt cela passera par un soutien accru \u00e0 l\u2019\u00e9levage local, et \u00e0 l\u2019implantation de nouveaux agriculteurs sur le territoire. Aujourd\u2019hui, le Beurre AOP Charentes-Poitou concerne 3500 exploitations laiti\u00e8res pour une production annuelle qui s\u2019\u00e9l\u00e8ve \u00e0 27000 tonnes, dont 75% est distribu\u00e9e \u00e0 l\u2019industrie alimentaire, 15% aux grandes et moyennes surfaces et 10% \u00e0 l\u2019export.
\n\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Syndicat des laiteries coop\u00e9ratives des Charentes et du Poitou, qui assure sa promotion, lance une vaste campagne \u00e0 l\u2019occasion de ce quaranti\u00e8me anniversaire. Nouveau site internet, \u00e9v\u00e8nementiel, affichage dans le m\u00e9troLire la suite…<\/a><\/p>\n","protected":false},"author":1,"featured_media":32941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[],"class_list":["post-32938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fil-infos-redaction"],"views":2018,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2019\/02\/beurre-aop-jospeh-giraud-40-ans.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-8zg","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/32938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32938"}],"version-history":[{"count":1,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/32938\/revisions"}],"predecessor-version":[{"id":32942,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/32938\/revisions\/32942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/media\/32941"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}