{"id":24069,"date":"2017-09-29T16:16:12","date_gmt":"2017-09-29T14:16:12","guid":{"rendered":"http:\/\/www.helenefm.com\/?p=24069"},"modified":"2017-09-29T16:16:12","modified_gmt":"2017-09-29T14:16:12","slug":"huitres-marennes-oleron-une-nouvelle-pub-des-dimanche-avant-le-jt-de-20h-de-tf1","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=24069","title":{"rendered":"Hu\u00eetres Marennes-Ol\u00e9ron : une nouvelle pub d\u00e8s dimanche avant le JT de 20h de TF1"},"content":{"rendered":"<p style=\"text-align: justify;\">Les hu\u00eetres Marennes-Oleron stars du petit \u00e9cran. A partir du 1er octobre, une nouvelle campagne de pub d\u00e9marre sur les cha\u00eenes du groupe TF1. Avec un premier spot diffus\u00e9 dimanche juste avant le journal de 20h d\u2019Anne-Claire Coudray. Une campagne \u00e0 500 000 euros, ciblant un public plus actif et moins senior, sur les \u00e9missions leaders. Juste avant les f\u00eates de fin d\u2019ann\u00e9e histoire de frapper un grand coup. 60 spots au total sur TF1 et 320 spots sur TMC, HD1 et LCI. Jean-Pierre Suire, pr\u00e9sident du Groupement Qualit\u00e9 Hu\u00eetres Marennes-Ol\u00e9ron, nous en dit plus sur les tenants et les aboutissants de cette campagne :<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-24069-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/jp-suire-1.mp3?_=1\" \/><a href=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/jp-suire-1.mp3\">http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/jp-suire-1.mp3<\/a><\/audio>\n<p style=\"text-align: justify;\">\nReposant sur une communication agressive et discriminante par rapport aux autres bassins ostr\u00e9icoles fran\u00e7ais, cette campagne vise une nouvelle audience plus puissance que celle du groupe France t\u00e9l\u00e9visions auquel les hu\u00eetres Marennes Ol\u00e9ron \u00e9taient habitu\u00e9es. De quoi peut-\u00eatre pallier certaines difficult\u00e9s connues cette ann\u00e9e, comme le souligne Jean-Pierre Suire :<\/p>\n<audio class=\"wp-audio-shortcode\" id=\"audio-24069-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/jp-suire-2.mp3?_=2\" \/><a href=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/jp-suire-2.mp3\">http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/jp-suire-2.mp3<\/a><\/audio>\n","protected":false},"excerpt":{"rendered":"<p>Les hu\u00eetres Marennes-Oleron stars du petit \u00e9cran. A partir du 1er octobre, une nouvelle campagne de pub d\u00e9marre sur les cha\u00eenes du groupe TF1. Avec un premier spot diffus\u00e9 dimanche juste avant<a class=\"moretag\" href=\"https:\/\/www.helenefm.com\/?p=24069\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[69],"class_list":["post-24069","post","type-post","status-publish","format-audio","hentry","category-fil-infos-redaction","tag-marennes","post_format-post-format-audio"],"views":1388,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-6gd","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/24069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24069"}],"version-history":[{"count":1,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/24069\/revisions"}],"predecessor-version":[{"id":24072,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/24069\/revisions\/24072"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=24069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=24069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}