{"id":23742,"date":"2017-09-14T18:40:16","date_gmt":"2017-09-14T16:40:16","guid":{"rendered":"http:\/\/www.helenefm.com\/?p=23742"},"modified":"2017-09-15T08:00:35","modified_gmt":"2017-09-15T06:00:35","slug":"grosse-campagne-de-pub-pour-le-beurre-aop-charentes-poitou","status":"publish","type":"post","link":"https:\/\/www.helenefm.com\/?p=23742","title":{"rendered":"Grosse campagne de pub pour le beurre AOP Charentes Poitou"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"23745\" data-permalink=\"https:\/\/www.helenefm.com\/?attachment_id=23745\" data-orig-file=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-charentes-poitou.jpg\" data-orig-size=\"1000,563\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"beurre aop charentes poitou\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-charentes-poitou.jpg\" src=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-charentes-poitou.jpg\" alt=\"\" width=\"1000\" height=\"563\" class=\"aligncenter size-full wp-image-23745\" srcset=\"https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-charentes-poitou.jpg 1000w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-charentes-poitou-300x169.jpg 300w, https:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-charentes-poitou-768x432.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><br \/>\nGros coup de pub pour le Beurre AOP Charentes-Poitou. L\u2019Association centrale des laiteries, bas\u00e9e \u00e0 Surg\u00e8res, a lanc\u00e9 cette semaine une vaste campagne de communication pour inonder les \u00e9crans t\u00e9l\u00e9 jusqu\u2019au mois de d\u00e9cembre. Avec la diffusion de spots juste avant des \u00e9missions culinaires phares de France t\u00e9l\u00e9vision et M6 comme \u00ab La meilleure boulangerie de France \u00bb, \u00ab Norbert commis d\u2019office \u00bb ou \u00ab Les carnets de Julie \u00bb. Objectif : s\u00e9duire davantage de consommateurs, mais aussi plus de pros qui repr\u00e9sentent 75% des ventes sur les 27 000 tonnes produites par an. Car le march\u00e9 est tendu. Joseph Giraud, le directeur  de l\u2019Association centrale des laiteries et du Syndicat des laiteries :<br \/>\n<audio class=\"wp-audio-shortcode\" id=\"audio-23742-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-1.mp3?_=1\" \/><a href=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-1.mp3\">http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-1.mp3<\/a><\/audio>\nEt ce dans un contexte de crise qui affecte depuis deux ans les producteurs de lait. Depuis le d\u00e9but de l\u2019ann\u00e9e, la collecte sur le bassin Charentes-Poitou a fortement baiss\u00e9, de 5 \u00e0 6%. En cause : la fermeture d\u2019exploitations. Une tendance qui sera difficile \u00e0 inverser. Joseph Giraud :<br \/>\n<audio class=\"wp-audio-shortcode\" id=\"audio-23742-2\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-2.mp3?_=2\" \/><a href=\"http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-2.mp3\">http:\/\/www.helenefm.com\/wordpress\/wp-content\/uploads\/2017\/09\/beurre-aop-2.mp3<\/a><\/audio>\nD\u2019o\u00f9 notamment cette campagne de promotion t\u00e9l\u00e9vis\u00e9e du Beurre AOP Charentes-Poitou, dont les producteurs et industriels attendent le retour sur investissement. D\u2019autres op\u00e9rations de communication sont \u00e0 venir, comme la tenue d\u2019un stand au nouveau salon agricole de La Rochelle \u00ab Balade \u00e0 la ferme \u00bb qui aura lieu du 27 au 29 octobre, en remplacement du Salon de l\u2019\u00e9levage de Surg\u00e8res qui s\u2019est arr\u00eat\u00e9 en 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gros coup de pub pour le Beurre AOP Charentes-Poitou. L\u2019Association centrale des laiteries, bas\u00e9e \u00e0 Surg\u00e8res, a lanc\u00e9 cette semaine une vaste campagne de communication pour inonder les \u00e9crans t\u00e9l\u00e9 jusqu\u2019au mois<a class=\"moretag\" href=\"https:\/\/www.helenefm.com\/?p=23742\">Lire la suite&#8230;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":true,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Grosse campagne de pub pour le beurre AOP Charentes Poitou","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[103],"tags":[43],"class_list":["post-23742","post","type-post","status-publish","format-audio","hentry","category-fil-infos-redaction","tag-surgeres","post_format-post-format-audio"],"views":1838,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p48eP9-6aW","_links":{"self":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/23742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23742"}],"version-history":[{"count":3,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/23742\/revisions"}],"predecessor-version":[{"id":23770,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=\/wp\/v2\/posts\/23742\/revisions\/23770"}],"wp:attachment":[{"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.helenefm.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}